uk /ˌfəʊ.kəl ˈpɔInt/
us /foʊ.kəl ˈpɔInt/

focal point noun (INTEREST)
the thing that everyone looks at or is interested in:
a focus or point of interest

This page is a culmination, or a Focal Point of the things we love, support, and have deep meaning to us. It is UNAPOLOGETICALLY AMERICAN and is the foundation for why we exist as a company.

Global Racing Group

Bonefrog Coffee partners with Benjamin Pedersen #24 and Global Racing Group with Indy Lights.

With one podium result already under his belt in the 2021 Indy Lights Championship Presented by Cooper Tires and a solid start to his first year in the championship, Global Racing Group (GRG) driver Benjamin Pedersen has been appointed Brand Ambassador for BoneFrog Coffee Company.

"I’m incredibly honored to join BoneFrog Coffee Company as their Brand Ambassador, and to join them in their mission. It’s very humbling to be so closely associated with a group of people that show focus, dedication, tenacity, hard work and the value of strong teamwork,” added Benjamin Pedersen. “These are the same values I apply in my career and every single time I go on track."

Operation Military Family

Teaching Veterans and their families how to PREPARE, PLAN, and EXECUTE with purpose and passion after service.

We help veterans successfully navigate their transition OUT of the military, IN to effective civilian life, and UP the ladder of leadership and responsibility so that they can be America’s Greatest Asset in the workplace and community.

"I am a true believer in the purpose of Bonefrog Cellars and Coffee. Fellowship is key to healthy relationships and sitting around a fire or in the comforts of your living room sharing Bonefrog wines or coffee with friends is a true testament to the reason it exists: sharing sacred experiences while supporting a noble purpose."

– Michael Schindler
Founder/CEO, Operation Military Family

Andrews & Wilson

Military Characters × Covert Operations × Mission Before Self

The Andrews & Wilson logo was designed to represent our writing partnership, joint military service, and the two Navy communities we served. The twin crossed blades are graphical depictions of Naval Officer swords as both Jeff and Brian were commissioned officers. In old times, this iconic blade was presented to naval officers upon commissioning and worn on the high seas.

The "bonefrog" has multiple metaphorical meanings tied to Naval Special Warfare—the community where Jeff served as a combat surgeon and deployed with an East Coast based SEAL team. The frog represents "frogmen," a popular nickname for SEALs. The skeletal remains of the frog honors the fallen, SEALs who gave their lives in the call of duty.

Bottle Breacher

Hand crafted 50 Caliber bottle openers made by Active Duty service members and Veterans.

Bottle Breacher is one of the fastest growing Veteran Owned and Operated businesses in Arizona. Former Navy SEAL, Eli Crane, and his wife Jen brought to Shark Tank their sole product of the recycled, authentic decommissioned .50 caliber Bottle Breacher, manufactured in a one car garage. Having enticed Sharks’ Mark Cuban and Kevin O’Leary to invest, today we feature an ever expanding product line serving customers both domestically and internationally.

We aim to provide the best hand crafted, personalized man-gifts, groomsman gifts and corporate/promotional products on the market. Our mantra is built on our Made in the USA promise driven by the belief that it is our duty to serve those who serve us. With our success, we donated to hundreds of non-profits over the last 5 years, helping to support Military Veterans, Active Military Personnel, First Responders, and various other non-profits.

Frogman Tactical

Train as though your life depends on it

Overseas, Jason Pike's team carried out high profile missions that targeted terrorists, recovered both weapons and explosives, and performed interrogations that led to successful operations in surrounding countries that harbored terrorists. Pike trained multiple foreign Special Forces units in Weapons and Tactics. He also worked with the United States Secret Service protecting the President of the United States during overseas visits.

Pike spent his last year of active duty as an instructor, training active duty Seals for pre-deployment. This included Weapons, Tactics, Surveillance and Recon, Land Warfare, and Intelligence. Upon completion of his service, he was asked to return as a civilian contractor with L3 Communications to continue training active duty Seals in Coronado, California.

In 2012 Jason started his own tactical training business in Texas, working with Military, Law Enforcement, and Civilians. He also focused heavily on helping woman and children who were victims of rape and abuse.

In 2017 Jason became Chief Instructor of United Defense Tactical in Costa Mesa, California. In addition to running live fire courses across a 1600 acre property in Piru, California, he leveraged modern technology by incorporating a state of the art, 270 degree training simulator into the curriculum.

Jason is also a Christian based motivational speaker and life coach. He travels across the country speaking to Military Units, Law Enforcement, and Fire Fighters. His focus is to better prepare them for the physical and mental struggles they deal with in the line of duty, maintaining a healthy home and lifestyle, while living with PTSD.

Uncommon Grit

Darren McBurnett

This is a fine art photography book—a creative look at Naval Special Warfare Basic Underwater Demolition School (BUD/S). This one-of-a-kind piece gives readers a unique perspective of the first four weeks of basic conditioning phase—widely considered the hardest four weeks of all military training. The photos are beautiful and haunting at the same time. Readers will empathize, gasp, and feel a renewed, deep respect for the men willing to try to become Navy SEALs. Ultimately, what makes these images truly special is they were captured by someone who has lived every moment shown—24-year Navy veteran, retired SEAL, and professional photographer Darren “McB” McBurnett. His unique viewpoint, creativity, and personal knowledge of the subject has resulted in images of BUD/S training rarely seen.

Uncommon Grit includes descriptions of the training evolutions as told by McB from his own experience as a BUD/S student. His sense of humor shines through and you will find yourself smiling and laughing, even as you cringe trying to imagine what it must be like to push your body and mind to these extremes.

Spartan 7

Founded by former Navy SEAL Dan Cerrillo

Dan served as a Navy SEAL with multiple combat tours in Iraq and Afghanistan. After leaving the Navy Dan was selected as one of the founding members of the Paul Allen’s Executive Protection Team. During his tenure at Vulcan Inc. he founded CrossFit Bellevue the largest most equipped CrossFit Training Center on the West Coast as well as Lake Hills CrossFit, CrossFit Inter-bay and CrossFit Ad Alta. Dan now serves on the Board of Directors for the Navy SEAL Fund and is the Tennessee Ambassador for the Navy SEAL Foundation. Dan is also one of the founding members of Global Support and Development a privately funded humanitarian outreach team. From 2008 - 2016 Dan served as the Director of Training for and helped expand and develop the 50-hour Endurance Event Kokoro, SOF Immersion Academy and Turning Steel. Dan is also an accomplished high school football strength and conditioning and Linebacker coach were until 2016 he was part of the Bellevue Wolverine Coaching Staff and won and unprecedented 13-state championships and 2013 National Championship. Dan now serves as the Chief of Staff for American Addiction Centers the largest addiction treatment company in the world. 

Past Events

Shootin for the Stars

5th Annual Shootin’ for the Stars Trap Shoot

Join us for the fifth annual Shootin’ for the Stars Trap Shoot, Silent Auction and Raffle benefiting the Navy SEAL Foundation.The event will include 2 rounds of trap shooting and a shoot-off, if necessary. Awards for first, second and third place for best squads, and top three shooters. A raffle and silent auction will be held for all.


Madison Rising

Star Spangled Banner

Whiskey Myers